Nowadays, in the borderless world, business is not only been done if you have a real store. You can also make a virtual store. Virtual store usually use websites to promote their products. Websites are another way to promote your product or business. Since it is easier, and do not have a lot of cost like if you want to make a real store. Roslyn Wiria as the branding experts add that not only the design in websites that must be think about. She said that the logo should be expressly so contrast and easily identifiable, in one second end user can recognize logos. Besides, she added, the color elements also encourage end users to open and view the web site longer. “Avoid the monotony of color because it will be boring.

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Recommended Websites, especially in business, must have characteristics that differ from its competitors but still characterize the product is attractive and can be accessed by end users. “Differentiation is essential to facilitate the end user to know the characteristics of our sites,” said Roslyn Wiria, branding experts in the themed Fusion Marketing Big Seminar Branding and Social Media, Internet Marketing, Game Marketing, today. According to Roslyn, content in web site must be good and supported by attractive design to make people want to open each mini site in it. An easy way to identify end users, he said, is to communicate the images and words that clearly and firmly.

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